Activate a Holistic Customer Experience Ecosystem to Become a Market Leader

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It’s no secret that excellent customer experience boosts a business’s revenue and profitability. Yet, few firms have been able to take advantage of the CX opportunity. One reason why: Most companies fail to engineer a holistic customer experience ecosystem. Without this ecosystem, firms lack the agility and creativity needed to generate and deliver genuinely valuable customer experiences.

Cognizant commissioned Forrester Consulting to give you insight into how enterprises that have invested in–not just prioritized–employee and partner enablement and experiences are leading their less-mature peers and competitors. This study makes it clear that companies demonstrating higher levels of maturity are more likely to solve the puzzle of CX and, consequently, to recognize tangible business benefits.

Join Mark Taylor from Cognizant and guest speaker J.P. Gownder, VP and Principal Analyst with Forrester as they dive into the research.

J. P. Gownder leads Forrester’s research into the impact that automation technologies like artificial intelligence, smart software, robotics, and customer self-service have on the future of work, the future of jobs, and the economy.
Mark Taylor is Global Lead, Digital Experience at Cognizant. Cognizant Digital Experience is made up of more than 15,000 interactive specialists in 53 offices and studios across the globe providing full-scope experience services.

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